Territory, Kahina Giving Beauty
KAHINA-GIVING BEAUTY
MOROCCO-NEW YORK
Territory Deliverables: Brand Identity, Primary - Secondary Packaging, Advertising.
Giving Beauty sources rare, essential ingredients from women's cooperatives around the world. The company donates 25% of all profits to support initiatives that improve the lives of the cooperative members and their families. Kahina-Giving Beauty is the first line of products to be released under the Giving Beauty label.
In southwest Morocco, home of the argan forest, law dictates that only the Berber women who live in the region are permitted to extract argan oil, work that can take up to one day to extract a liter of oil using centuries-old techniques handed down through generations. For these women, this work is their only road to financial and social independence. We personally source our oil from the women’s cooperatives to eliminate middlemen and to ensure fair compensation and adequate resources for the women who extract the oil.
Twenty five percent of profits from Kahina-Giving Beauty is donated to support women’s rights and educational programs for Berber women who work in the argan cooperatives.
MOROCCO-NEW YORK
Territory Deliverables: Brand Identity, Primary - Secondary Packaging, Advertising.
Giving Beauty sources rare, essential ingredients from women's cooperatives around the world. The company donates 25% of all profits to support initiatives that improve the lives of the cooperative members and their families. Kahina-Giving Beauty is the first line of products to be released under the Giving Beauty label.
In southwest Morocco, home of the argan forest, law dictates that only the Berber women who live in the region are permitted to extract argan oil, work that can take up to one day to extract a liter of oil using centuries-old techniques handed down through generations. For these women, this work is their only road to financial and social independence. We personally source our oil from the women’s cooperatives to eliminate middlemen and to ensure fair compensation and adequate resources for the women who extract the oil.
Twenty five percent of profits from Kahina-Giving Beauty is donated to support women’s rights and educational programs for Berber women who work in the argan cooperatives.
Posted by Territory at 4/20/2011 12:40 PM 
Categories: Packaging, Giving Back, Branding, Territory, Fine Art, Beauty
Categories: Packaging, Giving Back, Branding, Territory, Fine Art, Beauty
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